IPCAA NEWSLETTER
Edition 35 - Face Time Campaign launched in USA
Responding to increasing challenges facing the meetings, convention and exhibition industries, major industry associations in the USA have aligned under
the Convention Industry Council (CIC) to develop a unique grassroots industry effort to promote the benefits of meeting face-to-face.
The multi-faceted campaign, “FACE TIME. It Matters,” launched in January 2010 encourages organisations in the meetings and events industry to roll out the logo, theme and related marketing tools on members’ web sites, in trade partner and consumer advertising, and at their meetings, shows and events.
While virtual meetings and communications clearly have their merits (as mentioned on opposite page), there are strongly held opinions that face to face events have certain intrinsic benefits that are not reproducible in other meeting formats.
The advantages claimed are:
- Face-to-face meetings build trust and relationships
- Education and training delivered during meetings are more effective in a live setting
- Live meetings can actually save time and money
- Live meetings result in a more effective exchange of ideas
- Face-to-face meetings provide the human connection that powers business and scientific advance
- Face-to-face meetings create jobs and power the economy.
