This year's IPCAA Annual Meeting took place on January 28 & 29, 2020, at the Maxwell Hotel in New York, USA.
IPCAA’s 2020 Annual Meeting focused on the future of medical congresses and stimulate ideas for actions we must take to rethink, reimagine and redesign this critical face-to-face marketing channel in the decade to come.
As we stand at the dawn of a new decade, what trends will prevail? How must congresses evolve to serve the healthcare industry? How will HCP, patient and medical society relationships change? And, how does all this impact your role and the critical capabilities you need to adapt and succeed?
We have kicked off the meeting with a unique, inspirational speaker. We were educated by experts, gained insights into important trends, engaged in peer to peer networking, open dialogue and collaboration to solve our most important challenges. This event was a platform for creative thought and learning, plus best practice sharing and authentic exchange.